Bibliografische Daten
ISBN/EAN: 9783642064869
Sprache: Englisch
Umfang: xii, 181 S., 39 s/w Illustr., 181 p. 39 illus.
Einband: kartoniertes Buch
Beschreibung
InhaltsangabeNecessity of planning.- Business plan project.- Executive summary.- Business idea and strategic goals.- Management team and organization.- Products and services.- Market and competition.- Marketing and sales.- Research and development.- Production.- Procurement and logistics.- Finance.- The way to the investor.
Autorenportrait
InhaltsangabeNecessity of planning.- Business plan project.- Executive summary.- Business idea and strategic goals.- Management team and organization.- Products and services.- Market and competition.- Marketing and sales.- Research and development.- Production.- Procurement and logistics.- Finance.- The way to the investor.
